Pricing should create the right relationship between perceived value, buyer demand, and your selling goals. Starting too high can reduce early interest and lead to longer market time or later price reductions. Starting too low without a clear strategy can also leave value on the table.
I evaluate neighborhood-level data, competing inventory, recent sales, property condition, and likely buyer objections before recommending a price. Price is not just a number. It is one of the main tools used to position the home and create leverage.