A strong launch begins before the home appears on public search sites. Pricing, preparation, photography, property details, showing procedures, marketing materials, and timing should work together from the first day. Depending on the property and the seller’s goals, the strategy may include professional photography, video, digital promotion, targeted outreach, open houses, or pre-marketing.
A Compass Private Exclusive may also provide an opportunity to gather feedback or create early interest before a public launch, subject to availability and seller approval.