What’s Happening This January in Metro Phoenix

January is one of the most strategic times of year in Metro Phoenix. While much of the country is navigating winter slowdowns, Arizona enters its peak season, marked by consistent sunshine, heightened buyer activity, and a full calendar of nationally recognized events. For out-of-state agents referring clients to Arizona, this period offers valuable context: increased inventory movement, motivated buyers, and a lifestyle that continues to attract relocations from colder markets.

This is also when clients visiting for events often begin exploring neighborhoods more seriously. From large-scale automotive showcases to family-friendly festivals and cultural gatherings, January highlights why the Phoenix metro remains one of the most compelling relocation destinations in the country.

Event of the Month: Arizona Balloon Classic

January 16, 2026 | Wild Horse Pass

The Arizona Balloon Classic is one of the region’s signature winter events, drawing visitors from across the Southwest. Hosted at the expansive Wild Horse Pass area, the festival features dozens of hot air balloons, sunrise mass ascensions, and evening “Desert Glow” displays, creating an unforgettable experience for both first-time visitors and returning seasonal residents.

For clients visiting Arizona in January, this event often becomes a touchpoint for exploring nearby communities and lifestyle amenities beyond the traditional tourist areas.

Helpful planning notes for visiting clients:

• Morning launches begin shortly after sunrise, with gates opening around 6:00 AM.

• Midday hours are best suited for food vendors, family activities, and local attractions, as balloon flights pause due to desert thermals.

• Evening glows typically begin around 7:00 PM and are a major draw for short-term visitors.

January Events Guide

Barrett-Jackson Scottsdale Auto Auction

January 17–25 | WestWorld of Scottsdale

An internationally recognized automotive auction, Barrett-Jackson brings thousands of collectors, investors, and visitors to Scottsdale each January. Beyond its entertainment value, the event contributes to seasonal demand for short-term housing, luxury rentals, and second-home interest, particularly in North Scottsdale and surrounding communities.

Carnival of Illusion Theater

January 17 | Downtown Phoenix

This intimate, upscale magic show highlights Phoenix’s growing downtown arts and entertainment scene. It’s a strong example of how urban living options in the metro have expanded well beyond suburban expectations.

Parada del Sol Parade & Festival

January 31 | Old Town Scottsdale

A long-standing Scottsdale tradition, Parada del Sol celebrates Arizona’s Western heritage through a large-scale parade and community festival. Events like this underscore Scottsdale’s strong community identity, an important factor for clients seeking both culture and stability.

Tempe Blooms

January 24–25 | Downtown Tempe

Tempe Blooms showcases the creative and walkable nature of Downtown Tempe, featuring large-scale floral installations, artisan markets, and live demonstrations. This area continues to appeal to younger professionals, academics, and buyers looking for a vibrant, centrally located lifestyle.

Scottsdale Book Festival

January 24 | Scottsdale Civic Center

The Scottsdale Book Festival reflects the city’s strong arts and culture presence, attracting families, retirees, and professionals alike. Events like this often resonate with clients prioritizing education, community engagement, and cultural access.

Arizona Concours d’Elegance

January 18 | Scottsdale Civic Center

This refined automotive showcase highlights Scottsdale’s luxury market and attracts high-net-worth visitors from across the country. It frequently aligns with increased interest in luxury residences and seasonal properties.

Rock ’n’ Roll Arizona

January 17–18 | Tempe and surrounding metro routes

A multi-day race event drawing participants nationwide, Rock ’n’ Roll Arizona highlights the region’s outdoor lifestyle, active community, and year-round usability, key factors for relocation-driven buyers.

Wrapping Up...

January’s calendar highlights the depth and variety of experiences across the Phoenix metro area, from large-scale international events to community-driven festivals and cultural gatherings. This steady flow of activity reflects a region that remains vibrant, connected, and consistently in demand during peak season. For visiting clients, these events often provide more than entertainment; they offer a firsthand look at how different communities across Phoenix, Scottsdale, and Tempe come alive, helping them better understand the lifestyle and energy that define Arizona living.